in class
- review conference themes as a group. read statements (or a synopsis) aloud and consider the following questions:
-- as a designer, would you pay money to attend this conference? why or why not?
-- does the theme invite multiple interpretations and an interesting range of possible talks, workshops, etc?
-- is the theme suitable for contemporary and forward-looking design practice?
-- what could improve the theme? - review timelines as time allows, in pairs or in small groups.
homework
read “The Crystal Goblet, or Printing Should Be Invisible” by Beatrice Warde (1900 - 1969)
brainstorm a list of theme names and decide on a few favorites to share with the class on monday. if your name is esoteric in some way, consider a descriptive tagline that aids understanding.
write a concise and clear paragraph describing what your theme encompasses -- about three or four sentences. this will appear on major conference materials and should be written in a way that generates excitement about the event. be creative, energetic, smart, and sophisticated. consider your audience.
refine your designer and bio from a few weeks ago. this person(s) will serve as your keynote speaker(s) for the conference. you can use the bio as content for your conference materials.
