week 8C

TIMELINE / IDENTITY TALK

in class
review timelines and concept maps as a group
guest lecture: tad carpenter on k.c. design week identity design

required artifact categories for final critique
your work needs to encompass a range of approaches to demonstrate your ability to successfully address a variety of typographic problems. make sure your final set of pieces covers the following areas:

1) emotional/brand-centric pieces
2) rational/info-centric pieces
3) print media
4) screen media (linear or non-linear, interactive or not)

obviously the first two are different comparisons than the last two. you could have a print piece that is emotionally based and a screen piece that is rationally based, or vice versa.



homework [due monday march 29]
- further ideation/visualization of theme typography, colors, formal processes, etc.
- quickly develop three test applications (ex: name tag, directional sign, 1” button, 5-frame 5-second logo animatic, etc). these can be loose, but are meant to force you quickly into making. we will look at your messes in class, so have something to show.

week 8 A

VISUAL IDENTITY DEVELOPMENT
in class
- discuss “crystal goblet” reading
- review conference titles and descriptions (read aloud). make decisions about conference titles.
- lecture: principles of information graphics
- lecture: type identity
- review timeline revisions individually, as time allows

homework (in this order)
- post your final theme title, written description, and designer bio to your blog.
- read: “c/id: visual identity and branding for the arts” pp 68-73, 96-105, 153-157, 166-171, on my library reserve shelf.
- begin concepting visuals for your theme. your process for doing this is totally up to you. just keep in mind that you are in the initial stages of building a visual system that will be applied across a wide range of materials. also keep in mind that i expect to see progress during each class session. the next class is the beginning of a long period of making stuff. yay!